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The PFRA - actively regulating face to face fundraising

Greenpeace fundraiser CharlotteThe Public Fundraising Regulatory Association (PFRA) actively regulates all face to face fundraising in New Zealand.

Face to face fundraising raises ongoing, regular donations (usually by direct debit or credit card) from donors through street or door to door fundraising, or charity street trading.

Around 65,000 New Zealanders chose to sign up to regularly support a charity in 2014, donating over $45 million in that year, and more than 300 thousand people have signed up over the last 5 years, donating over $200 million  to their chosen causes through this type of fundraising. Over 125,000 supporter items have been sold to benefit charities (via face to face methods).

Thirty charities and numerous suppliers operate within the PFRA, more details of members can be found on PFRA members. Any organisation conducting face to face fundraising in New Zealand should be a member of the PFRA.

All members sign up to a strict code of conduct called the Standard of Face to Face Fundraising Practice or the Standard of Charity Street Trading.

This site aims to provide you with key information about the PFRA and the face to face fundraising Industry.

You can also find information about the PFRA, our complaints process and information specifically for Councils or Business Associations/Local Boards.

PFRA operates within New Zealand's charity sector, working very closely with the Fundraising Institute of NZ (FINZ). We also align internationally with standards for face to face fundraising in Australia and UK through an alignment with their PFRA organisations.


Neighbourhood feature Amnesty International's face to face fundraising team - if you are a TVNZ on demand member (easy to join) then have a look - Amnesty feature from 22 to about 28 minutes.

Stuff article - Art of persuasion - amongst other examples, this interesting article profiles Abi Smith, Greenpeace and her experiences as a face to face fundraiser.

"Dear Public - I'm a street fundraiser and I want respect" - this is a great article from a street fundraiser in the UK.

Ever wondered what face to face fundraising is, well the RNLI from the UK have a great clip telling you -

This is great...why does face to face fundraising work? this clip from some New York f2f fundraisers will give you an insight

GREAT article from NZ Herald reporter Vaimoana Tapaleao - the article is all about the Herald's impression of face to face fundraising in Auckland.

PFRA has been asked why fundraisers do not accept one-off donations. We acknowledge as technology becomes more accessible there will be more means of donating on the street or at doors, these may include eftpos or one-off website donation. PFRA supports new methods of donation IF the appropriate forms of accountability and process are in place to protect the donor and fundraiser. We do not allow cash collection on public street sites or door to door (at this stage), this is due to accountability and to avoid normalising cash collection which can be abused by fraudsters door to door.

Consumer NZ's 'Do not knock' campaign - the PFRA supports the intent of Consumer NZ to reduce door to door sales fraud and increase transparency for door to door sales through their campaign. Charity fundraisers welcome the process. Should members of the public have any charity fundraising complaints please contact us.


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