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The PFRA - actively regulating face-to-face fundraising

Greenpeace fundraiser CharlotteThe Public Fundraising Regulatory Association (PFRA) actively regulates all face-to-face fundraising in New Zealand.

Face-to-face fundraising raises ongoing, regular donations (usually by direct debit or credit card) from donors through street or door to door fundraising, or charity street trading.

Around 86,000 New Zealanders chose to sign up to regularly support a charity in 2016,  and  over $88 million was received by charities via face to face fundraising in 2016. Over the last 7 years more than 470 thousand people have signed up, and over $340 million has been received by their chosen causes through this type of fundraising. 

Around fifty charities and suppliers operate within the PFRA, more details of members can be found on PFRA members pages. Any organisation conducting face-to-face fundraising in New Zealand should be a member of the PFRA.

All members sign up to a strict code of conduct called the PFRA Face to Face Fundraising Code of Conduct or the Standard of Charity Street Trading. All Supplier members are accredited .

You can also find information about the PFRA, our complaints process and information specifically for Councils or Business Associations/Local Boards.

PFRA operates within New Zealand's charity sector, working very closely with the Fundraising Institute of NZ (FINZ). We also align internationally with standards for face-to-face fundraising in Australia and UK through an alignment with their PFRA organisations.


Stuff article - Art of persuasion - this interesting article includes a profile of Abi Smith, Greenpeace and her experiences as a face-to-face fundraiser.

"Dear Public - I'm a street fundraiser and I want respect" - this is a great article from a street fundraiser in the UK.

Ever wondered what face-to-face fundraising is, well the RNLI from the UK have a great clip telling you.

GREAT article from NZ Herald reporter Vaimoana Tapaleao - the article is all about the Herald's impression of face-to-face fundraising in Auckland.

PFRA is sometimes asked why fundraisers do not accept one-off donations. We acknowledge as technology becomes more accessible there will be more means of donating on the street or at doors, these may include eftpos or one-off website donation. PFRA supports new methods of donation IF the appropriate forms of accountability and process are in place to protect the donor and fundraiser. We do not allow cash collection on public street sites or door to door (at this stage), this is due to accountability and to avoid normalising cash collection which can be abused by fraudsters door to door.


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