Because great conversations can change the world

The Public Fundraising Regulatory Association (PFRA) is Aotearoa New Zealand’s first self-regulatory body for public fundraising.

Formally established in 2007 by member charities, we exist to build public trust and confidence in charitable fundraising through strong, sector-led self-regulation.

The PFRA brings together charities and fundraising partners to set and uphold high standards of professional fundraising through our Code of Conduct and Accreditation framework. We support members with practical guidance, training, and resources to ensure fundraising is ethical, transparent, and accountable.

As a voluntary, member-funded organisation, we work collaboratively with charities, fundraising partners, agencies, industry experts, local councils, and central government to protect the long-term sustainability of public fundraising.

Through our work, the PFRA helps ensure that fundraising across Aotearoa New Zealand remains trusted, professional, and effective - enabling charities to achieve their purpose and make a meaningful difference in communities both at home and around the world.

Our approach to regulation

In our approach to regulation we collaborate with members, local councils, business associations and government. We do this to protect the long term sustainability of public fundraising.

Impact of Face-to-face fundraising

$51M

Received by charities via face-to-face fundraising in 2024.

60K

New Zealanders signed up to regularly support a charity in 2024.

713K

People have signed up over the last 10 years.

$587M

Received by chosen causes through this type of fundraising.

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Our members

55 charities and fundraising partners are part of the PFRA, working together to uphold high standards and strengthen public trust and confidence in fundraising across New Zealand.

Learn more about Our members

36 charities